CASE STUDY
Critical Finds
A cybersecurity company's flagship event in Las Vegas, built into a brand narrative video designed to do two jobs at once: bring in clients, and bring in the hackers who'd want to work there.
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Critical Finds runs one of the biggest events in cybersecurity, and it draws two very different crowds under one roof: companies looking to hire security talent, and the hackers themselves.
We were brought in to capture the event and turn it into their primary marketing asset for the year, a brand narrative video built to speak to both audiences at once. For the companies watching, it needed to show what these events actually accomplish and why they're worth attending. For the hackers, it needed to feel like something they'd actually want to be part of.
That meant treating this less like an event recap and more like a story about what this world looks like from the inside, the energy, the people, the reason any of it matters.
Director of Marketing
“Working with Ventrait and their crew exceeded our expectations. We knew we would get unique eye’s for elevating our product, but we did not expect the white glove service they delivered on all fronts. It was full design process, organization, detailed, professional, every bit of the project thought of and then some. Not to mention that their team members are total joys to spend time with and seamlessly meshed with Bugcrowd’s people. Between that and the product they delivered, we’re begging them to work more projects with us.”
This is what happens when an event video has to speak to two different audiences at once and actually land with both. If your business has a story like that to tell, let's talk.