DRIFT Re-brand

DRIFT is a yoga studio and juice bar located in SLU. When they approached us their main objective was to give the visual media a face-lift and to provide a large batch of deliverables that could be widely used on social media, website, and advertising.

3 Primary Objectives

  • A woman in athletic wear hanging a black and maroon puffer jacket on a black hook inside a locker room with wooden lockers and hooks.

    Show more of the studio.

    We began with an initial meeting at DRIFT’s SLU location to do a walk-through and begin drafting an in-depth shot list that aimed to showcase more of the studio itself. In order to attract more people to DRIFT, we wanted to give them an idea of the beautiful spaces they will be in before even arriving at studio.

  • A woman in a black tank top and black workout leggings standing against a concrete wall, smiling and looking at the camera.

    Consistent team.

    Yogis play one of the most significant roles at any yoga studio you go to. DRIFT wanted to have a consistent “headshot” for each yogi and furthermore showcase them each also in the studio doing what they love.

  • A woman with long light brown hair, wearing a black top and teal leggings, sitting cross-legged on a black yoga mat in a wooden room, laughing and looking happy.

    Energy, angles, variety.

    DRIFT emphasized to us that these would be used across the board. Therefore, it was important that we provide a variety of crops, angles, and direction for our yogis to not only feel comfortable on camera, but to look themselves as well.

Results

DRIFT received over 130+ assets that can be used on website, 3 months of daily social media content, and showcase more of their beautiful studio.

Two women in workout clothes sitting on a wooden picnic-style bench in a locker room, smiling and laughing at each other.
Three women sitting on yoga mats in a wooden-floored yoga studio, smiling at the camera.
A woman practicing yoga on a black mat, balancing on one hand and foot with her body extended sideways, in a room with wooden walls and a small bowl of stones nearby.
Woman in black tank top doing a side stretch yoga pose in a room with wooden cabinets.
Four women practicing yoga in a studio, each on black mats, with blocks, performing side stretches and poses.
A woman in workout attire holding a weight plate in a gym.
Woman in workout clothes smiling with hands on hips.
A woman in yoga pants performing a handstand against a wooden wall, while another woman in matching yoga attire observes and smiles in a room with wooden and dark-colored walls and artwork in the background.
A woman practicing yoga in downward dog pose on a black mat in a wooden-floored studio.
A woman practicing yoga against a wooden wall, with her partner offering support and doing a hand gesture in the foreground.
A woman in black workout clothes performs a headstand yoga pose on a black mat in a wooden room.
Two women practicing yoga indoors, one in a forward bend with hands on the floor, and the other assisting by touching her back.
A woman with long brown hair practicing yoga indoors, sitting cross-legged on a black mat, wearing a black sleeveless top and teal leggings, with her arms crossed over her knees and her head bowed.
Two women practicing yoga in a studio, one assisting the other with a pose involving a forward bend and a handstand.
Three women doing headstands in a yoga class. They are on black yoga mats in a room with wooden floors and wooden wall panels.
Two women practicing yoga in a wooden-floored studio, performing downward dog poses while holding hands on black yoga mats.
A woman practicing yoga in a plank pose on a black yoga mat indoors.