DRIFT Re-brand

DRIFT is a yoga studio and juice bar located in SLU. When they approached us their main objective was to give the visual media a face-lift and to provide a large batch of deliverables that could be widely used on social media, website, and advertising.

3 Primary Objectives

Show more of the studio.

We began with an initial meeting at DRIFT’s SLU location to do a walk-through and begin drafting an in-depth shot list that aimed to showcase more of the studio itself. In order to attract more people to DRIFT, we wanted to give them an idea of the beautiful spaces they will be in before even arriving at studio.
Consistent team.

Yogis play one of the most significant roles at any yoga studio you go to. DRIFT wanted to have a consistent “headshot” for each yogi and furthermore showcase them each also in the studio doing what they love.
Energy, angles, variety.

DRIFT emphasized to us that these would be used across the board. Therefore, it was important that we provide a variety of crops, angles, and direction for our yogis to not only feel comfortable on camera, but to look themselves as well.