CASE STUDY
Graypants
A year-long retainer with a Seattle lighting and furniture maker, built around the actual shop floor, cardboard cutting, wiring, and CNC work, where the founder is in every day.
ONE SHOOT DAY
Graypants makes lighting and furniture out of cardboard, wood, and wire, on a shop floor where the founder is in every day. We spent one day there, and at four of their commercial installations, to see what that actually looks like.
- 24 Dialogue-driven reels, shot with people in the facility
- 4 Commercial locations captured for b-roll
- 40-50 Edited images, built into 12 photo carousels
- ~90 Posts scheduled across 3 months, 3 platforms
This is the start of a year-long retainer. Publishing begins this week, so this page will grow alongside the results as they come in.
THE REELS
24 conversations, shot on the shop floor.
A sample from the day. Each one starts with a real question, not a script. Tap the speaker icon to hear them.
THE PHOTOS
12 carousels, built from 40-50 images.
Swipe through each set below.
Dome-making, start to finish
50 panels, cut and stacked
Inside the Amazon Bigfoot install
If your business runs on a real shop floor, not a script, this is what one day there can become.
Reach out