KERF DESIGN:

From Sketch to Reality.

A campaign built to show just how much goes into Kerf's process, designing and fabricating custom furniture and cabinets from first sketch to finished piece.

Choosing the right design partner for a big project is a real decision, one most people only get to make a few times in their life. So we followed an actual client's experience from start to finish, to show what that process really looks like with Kerf.

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Smiling man in gray t-shirt standing in a kitchen with wooden cabinets.
Close-up of a wooden cabinet showing the contrast between light and dark wood panels, with a focus on the edges and grain details.
A woman wearing a sleeveless striped top reaching into a wooden kitchen cabinet.

A Happy Client.

A side that many do not often get to see, are the happy clients in their Kerf spaces. A portion of this campaign was spent capturing clients in their spaces and asking them about how their experience has been bringing their ideas to reality with Kerf.

A peak into the experience.

We knew capturing final units installed into client homes would be great. More importantly, we knew that showcasing how the clients FELT would be the most impactful.

“We began with a simple idea of showcasing our building and design process. Ventrait brought this idea to life with such fun and captivating videos. Their ability to listen and understand our vision was evident throughout the process. The decisive approach, coupled with the kind and approachable nature, made the collaboration a breeze. We are totally impressed with this quick turnaround, and highly recommend Ventrait for any video project!”

— Design Manager, Shara Lee

A woman is pouring water from a glass kettle into a glass on a kitchen countertop, smiling, with shelves of books and kitchen decor in the background.
Close-up of a wooden cabinet with a potted plant, a wooden bowl, and a jar of coins on top.
Living room corner with wooden bookshelf filled with books and vinyl records, framed artwork on the wall, a small green ottoman, and part of a beige sofa with a blanket.
A kitchen with wooden cabinets, a white countertop, and various kitchen items like bananas, onions, plates, and appliances.
Close-up of a wooden kitchen shelving unit with various decorative pots and jars on the shelves, a green plant, and glassware.
Woman sitting on a yellow ottoman, smiling, organizing a vinyl record collection on a wooden shelf in her home.
Kitchen cabinet with plates, bowls, and mugs, and a window with a paper lantern on the counter.
A wooden console with books, a potted plant, a mirror, and decorative items in a room with wood-paneled walls and a window with blinds.
Kitchen wall with knives and scissors hanging on a wooden strip, some dried herbs hanging on a hook, and a white towel on a hook. Part of a white tiled wall and countertop with orange bowls and other kitchen items are visible.