Petite + September Kickstarter Campaign
Why this moment matters
Petite and September aren’t just stores.
They are places where:
• strangers become friends
• regulars feel at home
• creativity and connection live side by side
This transition isn’t about moving walls.
It’s about making sure that what people love about these spaces doesn’t disappear as they grow.
That’s why how this story is told matters.
Not to sell something.
To protect something.
The real challenge
When a beloved local place changes, the community has one question:
“Will this still feel like home?”
Before anyone supports a Kickstarter, they need to feel:
• safe
• included
• seen
• and excited about what’s coming
That doesn’t happen from one post or one video.
It happens from a series of moments that build trust.
Our approach
We don’t treat this like a commercial.
We treat it like a living story that unfolds across a few weeks —
so people have time to feel, remember, and decide to support.
The campaign has three phases:
Phase 1 — Re-anchoring Trust
We remind people why these spaces matter before we ask for anything.
Stories about:
• the community
• the memories
• the feeling of being there
Phase 2 — Collective Anticipation
We slowly introduce the transition:
• why it’s happening
• what’s staying
• what’s growing
So nothing feels sudden or scary.
Phase 3 — The Kickstarter Launch
When the hero film drops, people already feel connected.
They’re not being asked to fund a business.
They’re being invited to protect a place they love.
How this is captured
We don’t think in terms of staged scenes or traditional ads — we build stories that feel lived in.
This campaign combines two kinds of moments:
Spoken reflections that feel personal, not performed.
We record short, intentional voice recordings with Nick and Gillian — not interviews, not scripted lines — just their honest reflections about what these places mean, why this move matters, and what they hope the community feels as Petite and September come together. Their voices become the emotional spine of the story.
Real life happening around them.
We document moments as they naturally unfold — a packed Petite Friday, friends laughing, wine poured, clothes browsed, familiar faces greeting one another. We capture slow, thoughtful vignettes of real people being in the spaces they already love.
Then, Nick and Gillian’s voices are layered over those moments. The result feels less like being pitched a story and more like remembering one.
Nothing is staged.
Nothing feels advertised.
It just feels like being there.
Two ways to work together
We know you’re taking a leap.
So we designed this to meet you where you are.
Option 1 — Kickstarter Partnership
$5,000 — only paid if the campaign is successfully funded
This is our “we’re in this together” option.
We only get paid if you do.
Includes:
• Kickstarter hero film
• Social cutdowns + teasers
• Community mini-stories
• Campaign story & launch structure
• One full shoot day
• Editing and formatting for Kickstarter, email, and social
Payment
Paid from Kickstarter proceeds after a successful campaign.
Option 2 — Modular Launch Kit
$1,800 (paid up front)
For when you want the story assets without tying payment to campaign results.
Includes:
• One short brand film
• 3–4 social videos
• Photo + b-roll session
• A simple story framework for how to position the transition
You own everything and can run the campaign however you choose.
Why this works
Because people don’t back projects.
They back:
• people
• places
• and stories that feel true
This approach gives your community time to:
• remember
• feel
• trust
• and then act
That’s how successful campaigns are built.
What this could become
If this works, you won’t just have raised money.
You’ll have:
• a living archive of this moment
• a stronger relationship with your community
• content that continues telling your story long after the campaign ends
This is about more than funding.
It’s about letting people participate in what you’re building.