Rainier Beer

Two young men are enjoying beers outdoors at night. One is sitting on the truck bed while the other is standing, both smiling and holding beer cans. There is a Rainier beer case on the truck bed.

Lifestyle Product Shoot

Upon our discovery call with Rainier beer, we learned that content from the 80’s still reigns most engagement from previous content Rainier had been using over the years. Therefore, we felt it necessary to create a winter campaign that looked retro and aimed to still connect with the 80’s vibe.

A person holding a can of beer with a red R logo in a snowy forest.

What better way to capture a classic PNW beer than a trip to the mountains for a ski trip?

An old log cabin felt on brand for a classic lager. However, we wanted to capture modern aspects within the campaign because the goal was not to replicate old content, but to incorporate modern aspects into a retro feel.

Two people are clinking cans of Rainier beer over a red and white case of Rainier beer cans.
Three men around a campfire in a snowy outdoor setting at night, with logs and boxes nearby.
A can of Rainier beer placed on a snow-covered surface with a dog in the background.

We received excellent feedback from Rainier’s marketing team following this shoot and are still awaiting KPI feedback!

We encourage brands to incorporate more lifestyle media into their websites and advertising. As we see it, showing people who use your product or service may be more important than showing the product or service to begin with.