CASE STUDY
Strella Biotech
Strella Biotech is a Seattle-based tech startup backed by major VCs, including Mark Cuban. They've engineered a device that tracks emissions off of fruit, helping distributors cut food waste and extend shelf life dramatically.
Strella's whole business rests on a hard thing to explain in thirty seconds: a device that reads the invisible signals fruit gives off as it ripens, and uses that data to help distributors catch spoilage before it happens.
We built this narrative around making that idea land, not as a spec sheet, but as a story about why it matters. Less food wasted. Less thrown away before it ever reaches a shelf. A problem most people have never thought about, solved by a piece of hardware small enough to fit in your palm.
The film became Strella's way of explaining themselves to investors, press, and future hires alike, one story doing the work that used to take a dozen separate conversations.
Where it started
Our relationship with Strella began back in 2021, working with founders Jay and Katherine on advertising material and editorial content for press use.
That early work has kept showing up. Strella's photos have run in podcast features, news coverage, and press placements ever since, the same images doing quiet work for the brand years after the shoot.
The product
Strella came back for a second project: product photography that could hold its own next to any hardware startup's, at a stage when the hardware itself wasn't even finished yet. The devices we shot were pre-manufacture, so the branding was added digitally after the fact, styled and lit to match their pitch decks and site. A year later we produced the full brand narrative at the top.
From a narrative film to product photography shot before the hardware even existed, Strella's story is proof that the right content can do a lot of different jobs. If your business needs something similar, let's talk.