Why isn’t my website ranking?
In this article we will cover the 6 main reasons your website is not ranking as well as show how our team implemented some of these adjustments for a client that took them from not showing up on google to ranking within the top two domain positions for two keywords within 24 hours of launch.
The 6 main reasons your site is not ranking:
Poor SEO Optimization: One common reason for a website not ranking well is inadequate search engine optimization (SEO). If the website lacks proper keyword optimization, meta tags, and well-structured content, search engines may struggle to understand and index its content effectively.
Low-Quality Content: High-quality, relevant content is a key factor in search engine rankings. If a website's content is thin, poorly written, or lacks value, it's less likely to rank well. Content should be informative, engaging, and tailored to the needs of the target audience.
Slow Page Load Times: Slow-loading websites can frustrate users and result in lower search engine rankings. Search engines consider page speed as a ranking factor. If a website takes too long to load, it may rank lower in search results, especially on mobile devices.
Lack of Backlinks: Backlinks, or incoming links from other reputable websites, are essential for SEO. If a website has few or no quality backlinks, it may struggle to rank. Building a strong backlink profile is crucial for improving search engine visibility.
Technical Issues: Technical issues like broken links, duplicate content, and incorrect redirects can negatively impact a website's rankings. Search engines prefer websites that are technically sound and user-friendly, so resolving these issues is essential.
Competition and Niche: In highly competitive industries or niches, it can be challenging for a website to rank well. If the competition is strong and your website offers little differentiation, it may struggle to achieve high rankings. A solid competitive analysis and unique selling points can help address this issue.
JKI Case Study: From Non-existent to ranking in top #3
Join us as we embark on a captivating exploration of website redesign, rebranding, meticulous local SEO, and industry-specific optimization. In this blog, we'll pull back the curtain to reveal the inner workings of our mission to elevate this construction company from the shadows to the spotlight, securing enviable positions in Google's top three domains for not one, but two distinct search queries within 24 hours of launching their new website.
When our client first approached us with their concerns about their previous developer and website, their frustrations were palpable. They lamented the lack of control they had over their own site, feeling trapped by a website that seemed impervious to their updates and changes. To compound their woes, their website was virtually invisible in Google search results, rendering it ineffective in reaching their target audience. The outdated design and content only exacerbated the problem, making them appear out of touch with their industry's evolving standards. The inquiry form issues were particularly vexing, as they had experienced firsthand how it could lead to scheduling conflicts and disgruntled potential clients. Our client's initial comments served as a clear roadmap for us, outlining the pressing issues that needed immediate attention and setting the stage for a transformative digital overhaul.
Research and Development
Our journey to catapult the small construction company into Google's top three domains began with meticulous keyword research. We delved deep into understanding the specific services they offered and the unique needs of their local clientele. By analyzing search trends, competitor strategies, and the ever-evolving dynamics of their industry, we pinpointed the most valuable keywords that would not only resonate with their target audience but also give them a competitive edge in their locale. The intersection of their services and location became the heart of our keyword strategy, ensuring that every search query would lead potential customers straight to their virtual doorstep. This step laid the crucial foundation for our rapid SEO ascent, guiding us towards the coveted top spots on Google for two vital search queries.
Upon reviewing the construction company's previous website, we unearthed several critical flaws that were hindering their online presence and overall user experience. Notably, the absence of H1 headings made it challenging for search engines to understand the page's content and relevance. The lack of SEO descriptions and page descriptions further exacerbated this issue, leaving their pages unnoticed in the vast digital landscape. Repetitive content across pages not only diluted their messaging but also contributed to user confusion.
Navigation proved to be a stumbling block as well, with an excessive number of menu tabs that often led to redundant information. This convoluted structure hindered user engagement and made it difficult for visitors to find what they were looking for efficiently. Another significant concern was the inquiry form, which allowed back-to-back bookings without accounting for time conflicts, potentially leading to scheduling issues.
Moreover, the absence of specific keywords related to their industry and locations was a missed opportunity to harness the power of local SEO. These keywords are essential for reaching a highly targeted audience and establishing a strong online presence within their service areas. Recognizing these shortcomings, we set out to overhaul their website comprehensively, addressing these issues head-on to pave the way for their rapid ascent in Google's rankings.
Building clients website through Squarespace
We opted to build our client's website using Squarespace, taking into account various factors, including its potential challenges. While we had successfully created two of our own websites on the platform, we understood that Squarespace, while user-friendly, might present a bit of a learning curve for our clients. Despite this, Squarespace still offered several compelling advantages, such as its contemporary design templates, relatively accessible support system, cost-effectiveness, reduced coding demands, and the capacity to provide clients with basic training in site management. These considerations, even with the platform's slight learning curve, led us to choose Squarespace as the foundation for our client's website, aiming to provide them with a robust online presence while offering the necessary support to navigate any complexities.
Thoughtful Design & Text Incorporation
To enhance the construction company's website and boost its online visibility, we embarked on a multifaceted approach that involved incorporating more text strategically. We recognized that by infusing a diverse range of meticulously researched keywords throughout the website, we could seize a greater opportunity to quickly rank for relevant terms on various pages. This not only expanded our reach but also improved the website's SEO performance.
Additionally, we understood that providing valuable information on each page was pivotal. This approach not only enriched the user experience but also led to improved Google search results. Visitors were more likely to stay on pages longer, engrossed by the wealth of relevant and informative content that aligned with their initial search queries.
Moreover, we aimed to revamp the website with a more modern design, recognizing that the visual appeal and functionality of the site played a crucial role in shaping the public perception of the 30+ year-old construction company. By presenting a contemporary and user-friendly interface, we not only elevated the company's online image but also increased the likelihood that modern families seeking custom residential construction services would choose them, reinforcing their position as a trusted and forward-thinking industry leader.
Results
Within just 24 hours of launching the new website, we achieved an astounding feat: securing positions #2 and #3 on Google's search results for two highly specific keyword search phrases. This rapid ascent in rankings is a testament to the effectiveness of our targeted keyword research, content optimization, and website overhaul. By infusing the site with rich, relevant content, meticulously researched keywords, and a modern design, we not only elevated the company's online presence but also positioned them prominently in the digital landscape. These impressive results underscore the power of strategic SEO and user-focused web design, demonstrating that a well-executed digital transformation can yield tangible, immediate benefits for our clients.
Proof
Curious to dive deeper into the details, numbers, and concrete proof of our success with this transformative project for the construction company? Explore our comprehensive project overview page, where we break down the meticulous process, reveal the data-driven insights, and provide tangible evidence of our achievements. Witness firsthand how our strategic approach propelled this small construction business to the upper echelons of Google's search results, and discover the true potential of a well-executed digital transformation. Visit our project overview page now to see the compelling story of how we turned their online presence into a powerful force in the construction industry.