Rainier Beer

Two young men are enjoying beers outdoors at night. One is sitting on the truck bed while the other is standing, both smiling and holding beer cans. There is a Rainier beer case on the truck bed.

Lifestyle Product Shoot

Upon our discovery call with Rainier beer, we learned that content from the 80’s still reigns most engagement from previous content Rainier had been using over the years. Therefore, we felt it necessary to create a winter campaign that looked retro and aimed to still connect with the 80’s vibe.

A person holding a can of beer with a red R logo in a snowy forest.

What better way to capture a classic PNW beer than a trip to the mountains for a ski trip?

An old log cabin felt on brand for a classic lager. However, we wanted to capture modern aspects within the campaign because the goal was not to replicate old content, but to incorporate modern aspects into a retro feel.

Two people are clinking cans of Rainier beer over a red and white case of Rainier beer cans.
Three men around a campfire in a snowy outdoor setting at night, with logs and boxes nearby.
A can of Rainier beer placed on a snow-covered surface with a dog in the background.

We encourage brands to incorporate more lifestyle media into their websites and advertising. As we see it, showing people who use your product or service may be more important than showing the product or service to begin with.

Boulder Fresh

Boulder Fresh

A moss-covered wooden sculpture of the letter A in a lush green forest with rocks and ferns.

“Boulder Fresh” marked our second lifestyle campaign with Rainier Beer. For this one, we were asked to put together a campaign that encompassed the camaraderie and cohesive culture that Rainier Beer presents. Images would be used for their “Classics” online merchandise shop.

Staging

Majority of this campaign was shot without direction. We wanted to capture how a team of climbers would interact with each other and let them wear Rainier’s brand how they wished to wear the brand.

The image below is an example of a more staged shot where we asked the subjects to pose, lit the image properly, and gave more instruction surrounding march. We wanted to provide both more casual lifestyle images as well as staged lifestyle images.

A woman in an oversized green hoodie with 'Rainier' written on it, holding a pair of shoes, inside a rocky cave.

Goal

For a localized large brand like Rainier, our hopes were to utilize another unique group/activity that is prevalent in Washington. We matched the brand values of Rainier to climbing communities because camaraderie is largely applicable in both areas.

A group of friends sitting outdoors on rocks in a forest, raising cans of Pabst Blue Ribbon beer in a toast and smiling.
Man sitting on rocks in a forest, holding an open can of beer, with a red cap nearby.
Young woman in black sweatshirt with red text, black shorts, holding a helmet with climbing gear, standing inside a dark cave.

Mia B
Brand Manager, Rainier

“Ventrait comes with great vision and execution! I had the pleasure of working with Ventrait on a Rainier merch photoshoot. Devon and his team executed the project brilliantly and created art perfect for our online store and advertising. They take the time to become familiar with his client's brand to represent them excellently. I highly recommend working with Ventrait!.”

Red background with white cursive letter R in the center.
A person tying their hiking boots on a rocky forest ground, wearing a black t-shirt with a beer logo and purple shorts.
Woman bouldering on an outdoor rock wall in a forest setting, wearing a black tank top, gray shorts, a blue cap, and climbing shoes.
Person wearing a black cap with red lettering watching climbers in a forest.
Group of people preparing crash pads on a rocky forest trail, possibly for bouldering or rock climbing, in a wooded area with large trees and boulders.
A group of people bouldering outdoors on a large rock in a forested area, with one person actively climbing and others spotting and preparing on crash pads.
Young man hiking on a trail in a forest, smiling, wearing a black cap with red letter R, green T-shirt with white R logo, beige shorts, and carrying a large black case on his back, with another hiker walking ahead in yellow pants and blue backpack in
Three women sitting on rocks, smiling and holding cans of Rainier beer, wearing casual outdoor clothing and caps.
People rock climbing and preparing to climb a rock face in an outdoor setting.
Two people hiking with backpacks in a lush, moss-covered forest with tall trees and ferns.
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